In April 2013, NASCAR hired Gene Stefanyshyn to help the sports property incorporate new forms of technology and innovations into both the racing product and fan experience.
The now Senior Vice President of Innovation and Racing Development has also had a watchful eye on how racing competition can be advanced through different integrations and improvements, with the goal to always be thinking about ways of leveraging technology to enhance the sport.
Stefanyshyn recently sat down with SportTechie to discuss his team’s key areas of emphasis, how technology is impacting fans in 2016 and other technology advancements NASCAR has recently rolled out.