NASCAR experienced a couple of firsts at last month’s Cup Series Championship final. Martin Truex Jr. won his first championship, and NASCAR’s digital team livestreamed pre-race events in 360-degree virtual reality.
NASCAR accomplished the latter by partnering with Ultracast, which is known for next-level video work at motorsports events. “The goal was probably twofold,” Tim Clark, Managing Director of NASCAR’s Digital Media said on the SVG Podcast. “One, we obviously want to bring new content experiences to fans that can’t be at the track. Two was for us to get smarter in the space.