Auto racing might have the closest crossover from traditional sports to esports. The gaming realm already mirrors that of real racing, although without the extreme acceleration and deceleration drivers face in real-world cars. To take advantage of that natural link, NASCAR is launching a competitive youth esports series on the online driving portal iRacing.
Open worldwide to anyone aged 13-16, the 12-week series will begin in June, and looks to identify the next wave of talent. Races will take place on virtual copies of circuits such as Langley Speedway, The Bullring at Las Vegas Motor Speedway, and Thompson Speedway Motorsports Park.