When Bubba Wallace was caught in the first major incident of Sunday’s Daytona 500, fans tuning in to NASCAR’s in-car presentation could watch from Wallace’s perspective as he slammed into the back of Kurt Busch’s vehicle and spun a full 360 degrees in a field of speeding race cars.
The incident was captured from a 360-degree camera that was placed in Wallace’s No. 43 car ahead of the event, as NASCAR continued to experiment with immersive media to engage fans.
The league first debuted the 360 cams last season after quietly testing the technology for a year, and successfully implementing the immersive camera angles in milestone races.