The following interview is part of our ongoing Expert Series that asks C-level professionals, team presidents, league executives, athletic directors and other sports influencers about their latest thoughts and insights on new technologies impacting the sports industry. Brian France assumed his position as Chairman and CEO of NASCAR in 2003 from his father, William C. France. The grandson of NASCAR’s founder, William H.G. France, he has continued the family legacy and positioned NASCAR among the most successful sports and entertainment properties in the world.
Name: Brian France
Company: NASCAR
Position: Chairman/CEO
NASCAR Chairman Brian France Talks Virtual Reality, Digital Fan Experience
