Six years ago, James Giglio was a director at an advertising agency specializing in installing ad campaigns in vacant storefronts. He saw a broader trend of brands infusing technology into campaigns to generate engagement but didn’t think there were any real conduits to showcase that tech.
At dinner one night at the Continental in Philadelphia’s Old City district, Giglio grabbed a pen and paper and started sketching rough ideas for an immersive kiosk and a gaming wall. Traveling to Tampa a short while later, he remained consumed by this new vision.