Athletic coaching is a massive, multi-billion-dollar industry. No surprise, really, given the massive revenue some top athletes are able to generate. Mustard is working to supplant — or at least augment — some of that pricey coaching with the launch of a new mobile app designed to analyze an athlete’s mechanics and offer corrective tips to help them improve.
The company was co-founded by Tom House, a former reliever whose coaching career has earned him the reputation as one the “father[s] of modern pitching mechanics.”
“Too many kids miss out on the power of play and the many physical and mental benefits of sports—studies show that 70% of kids stop playing sports by the age of 13 due to cost and lack of access to quality coaching.