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MPL Philippines enters partnership with Lawson

Mobile Legends: Bang Bang Professional League (MPL) Philippines has announced a partnership with Japanese convenience store franchise chain Lawson.

As a result, the chain will provide a limited range of team-branded cups to customers that purchase Lawson iced tea and coffee.

Credit: Moonton/Lawson

With each cup collected by customers, a leaderboard will be updated weekly to determine the popularity of each team across Lawson stores in the region. Alongside the leaderboard, players will also be able to earn exclusive in-game items through codes printed onto the cups.

Matt Jaron, Business Development Lead at MPL, spoke on the partnership in a release: “The partnership with Lawson will help to strengthen our relationship with MPL Philippines fans and bring them closer to their favourite teams.