“If it smells, that’s how they’re going to receive it.”
While that claim would likely make most D2C founders cringe, for founder Chris Alston, it’s part of the magic of his company, Mov. The upstart, based in Los Angeles, connects fans to the game-worn apparel of their favorite athletes through a sweepstakes-style model. And in the market of sports memorabilia, authenticity (even if it includes sweat, blood and tears) is everything.
“We send it as is,” he said. “We want to make it a really special experience for the fans.”
Mov, launched just a few weeks ago, is more than a rebranded eBay or NBA auction site.