It is a seriously exciting time for gaming. There is a crossover between motorsports and esports that is elevating the gaming world to a whole new level. The current lockdown may have helped but it is likely the migration between the real and the virtual was always going to happen. Let’s explore why the motorsport manufacturers are lining up to have a virtual model of their car enter the esports arena. We will consider the decisions made by three big names: Lamborghini, Mazda and Honda.
Lamborghini
Why would a car manufacturer of the heights of Lamborghini, that sells cars from anywhere between $200,000 and $5 million want a car in a game?