For the first time ever, MLS fans have selected the captain of the 2015 All-Star Game through Snapchat.
To become eligible to vote via Snapchat, MLS fans simply had to add ‘MLS’ on Snapchat. By following and viewing the ‘my story’ posted on the MLS account fans could then see a few illustrations of players nominated by MLS All-Star coach Pablo Mastroeni.
Voting was made simple. The snap of a screenshot equals one vote.
Recently, Snapchat has been greatly involved in the sports scene. Just this past February marked the launch of Snapchat’s sports content service named Discover.