Concerns about data privacy and clunky wearable technology, have held up the MLS’s biometric intentions. But with the MLS collective bargaining agreement expiring after this season, Commissioner Don Garber and his fellow league organizers, will have an opportunity to change that. Data from wearables could be used to fuel insights and content across the league.
“If it was up to me, I’d be chipping the players and trying to collect as much data about their movement, about their biometrics so we can make our broadcasts more interesting and ultimately grow our audience,” Garber said. “What could be more exciting than Landon Donovan stepping over a penalty kick and seeing his heart rate?