Major League Soccer has been collaborating with R/GA Ventures on a technology accelerator to develop new technologies for the league. The program began in June, and the inaugural class of startups are working on pilot projects.
“In that program, we’re focused on finding great new technology to help power the fan attachment with our clubs, on-field play quality, and stadium experience,” said MLS Digital SVP and GM Chris Schlosser.
This MLS and R/GA Ventures partnership aims to provide a conduit to develop new tech into the league business. Schlosser described the work as a means to drive the core business forward rather than just explore a side project.