Atlanta United FC, in just its second season, has set league attendance records, gained more Twitter followers than any other franchise, reached this Saturday’s MLS Cup against the Portland Timbers, and established a local tradition recognized in trend stories from national outlets ranging from the New York Times to The Undefeated.
Those nearly one million Twitter followers are emblematic of MLS’s league-wide momentum. The audience growth by MLS social channels is nearly 1,000 percent over the past five years. The 613 million video views across all platforms in 2018 represent a 75 percent jump over the prior season.