SportTechie · Mar 27, 2019
MLS Attendance Surges as Franchises Embrace Technology
Atlanta United FC player Josef Martinez celebrates after defeating the Portland Timbers in the 2018 MLS Cup. (Photo by Kevin C. Cox/Getty Images)Atlanta United FC is more than just the reigning MLS champion, it is also the most popular soccer team in the U.S. And one of the most tech savvy.
Playing at the innovative Mercedes-Benz Stadium, which is also home to the NFL’s Falcons, the two-year-old soccer team has consistently set attendance records. The franchise averaged 53,002 people per game—an MLS record—during its 2018 title run and set a league record for total home attendance of 901,033 fans across 17 games.