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MLS Adds Social Skills to Engage Younger Audience During All-Star Week

MLS is adding fan voting and live streaming through Twitch and Twitter for the All-Star Skills Competition to grow its audience, especially among young fans.(Jonathan Daniel/Getty Images)

Tuesday night’s Major League Soccer All-Star Skills Competition will integrate fan voting and be live streamed globally on Twitch and Twitter. The event is part of the league’s All-Star festivities taking place this week at Exploria Stadium in Orlando.

Fans watching on MLS’s Twitch channel or Twitter account will be able to decide which players should receive bonus style points during the “Touch and Volley” skills challenge, one of three challenges that make up the competition.