Major League Baseball Advanced Media (MLBAM) is slowly taking over the world of digital sports content. MLBAM, the Internet branch of the MLB, just launched an online streaming service for the PGA Tour last week, and now they have announced that in 2016 they will run all of the NHL’s web operations, apps, web streaming and even the NHL Network.
Apart from the PGA Tour and now the NHL, MLBAM helps out on the backend service of all MLB platforms, WatchESPN, HBO Now, WWE Network and March Madness On Demand. They have built an impressive resume for themselves, and fans are wondering what positives and negatives this type of joint venture will bring to NHL’s Internet presence.