We have extensively covered Major League Baseball Advanced Media (MLBAM) here at SportTechie, and we have slowly seen it turn from just the online branch of the MLB to a behemoth in the world of online content, streaming and over-the-top content (OTT).
The MLBAM has provided backend online service for organizations like the NHL, ESPN, HBO, the WWE and the PGA Tour.
Yesterday, Forbes’ Maury Brown broke the news that the board of directors of the MLBAM approved the creation of a new media company called BAM Tech to take over all non-baseball related services.