NFL coaches have made a habit of decrying the practice restrictions implemented by the collective bargaining agreement that went into effect before the 2011 season which, at least according to talk radio pundits, has been the culprit for a perceived deterioration in quality of play. For entrepreneurs Jim Pietila and Carlson Bull of Maryland-based Mixed River, however, that created a business opportunity through the use of mixed-reality technology.
The tech executives developed a program, Pre-Game Prep, that deploys holographic opponents that line up in formation and run plays, helping players get rapid mental repetitions in a non-contact environment.