Multi-regional esports company Misfits Gaming Group (MGG) has announced a partnership with Italian sports apparel company ellesse.
As a result of the deal, ellesse will become the official sports and lifestyle apparel provider for MGG’s properties across Europe and North America.
The multi-year partnership marks the apparel company’s entrance into the esports market, joining the likes of PUMA and Nike in one of the most competitive areas of the industry. Ellesse has already designed a ‘pro-kit’ for MGG’s roster of teams and content creators to wear during competitions and a range of social media activations.