Esports and entertainment company Misfits Gaming Group (MGG) has signed a multi-year partnership with British headwear brand Tokyo Time.
As a result of the deal, Tokyo Time will produce officially licensed Misfits Gaming headwear and collaborate on co-branded merchandise. This is the brand’s first foray into esports.
Tokyo Time has been named as the official headwear provider of Misfits Gaming, with the partnership commencing immediately following the launch of an exclusive collection. The merchandise is available on both Misfit Gaming and Tokyo Time’s websites.
Vas Roberts, VP, Partnerships at Misfits Gaming Group commented: “We’re excited to partner with an exciting new brand to create new products for our fans and players.