Florida-based esports organisation Misfits Gaming Group (MGG) has announced a partnership with social media analytics firm Zoomph.
The deal will see MGG obtain a range of data surrounding sponsorships to create a variety of campaigns through Zoomph’s platform.
Since entering the esports industry in 2019, Zoomph has continued to expand its presence by entering into collaborations with several organisations. MGG joins the likes of the Pittsburgh Knights and Team Liquid, which utilise Zoomph to improve marketing strategies.
Will Pazos, Sales, Data, and Analytics Manager for Misfits Gaming Group, spoke on the partnership in a release: “Our digital assets are a significant part of the value we deliver to our partners and Zoomph gives us the confidence that we are tracking and reporting on every impression, view, and engagement that we generate.