Multi-regional esports company Misfits Gaming Group has announced a partnership with second-screen mobile engagement ad Platform Thece.
The agreement looks to help Misfits generate more advertising opportunities for its streamers and influencers through the use of short-term brand deals brokered by Thece.
According to the release, Thece provides advertisers with the chance to ‘test the waters’ and enter into the esports industry without long-term commitments.
For example, the platform’s entry-level programme with Misfits will allow advertisers to gain access to ‘around eight’ of the organisation’s influencers over the course of two-week campaigns.