NEW YORK — A decade ago, when contributor-driven media companies like Bleacher Report and Huffington Post grew in popularity, Asaf Peled took notice. The Wharton-educated Israeli was a Cisco Systems executive at the time with no professional background in sports or media but believed he saw an opportunity to streamline the publishing process.
The company Peled started in 2011, Minute Media, now operates three sports websites that publish 30,000 pieces of content per month and have a combined reach of nearly 85 million visitors worldwide. The flagship brand is 90Min, a global soccer platform that publishes stories in nearly a dozen languages.