When it comes to the internet, content may be king, but in many cases, the emperor has no clothes. That is to say, the masses may click on interesting stories, video, music and other media, but building a lucrative business around that content can be a struggle, with advertising-based models often providing little in the way of margins except for the very biggest properties (and even then, it can a tough balancing act managing costs).
A startup called Minute Media believes that it has found a way through that challenge with a platform that brings in user-generated content across a number of its own mostly-sports-based media properties — built organically and by way of acquisition — which it then syndicates to third-party publishing partners.