Minute’s video optimization platform can detect the most interesting moment in a video and edit that into a clip. The machine-learning technology firm has secured clients from major media companies, who have seen the short video previews drive an increase of engagement, as measured by click-through-rates, of 300 percent.
Now, Minute is adding a new tool: the ability to generate compelling teasers in real-time. The company’s CEO and co-founder, Amit Golan, said a beta version of the livestream product used by three broadcasters during the recent World Cup increased the number of new users by 13 percent.