In the midst of all the Snapchat Spectacles craze, the Minnesota Wild was the first NHL team to debut Snap, Inc.’s $129 mustard-colored sunglasses and give fans a behind-the-scenes view through a unique lens.
On Wednesday, the Wild partnered with advertisement agency space150 to bring first-person social sharing to life.
As the Spectacles’ embedded cameras wirelessly sent 10-second video clips to the team’s app, Wild fans caught a glimpse of the pre-game skate, got up-close-and-personal with a player getting his skates sharpened during warmups and hopped along for a Zamboni ride. Nordy, the Wild mascot, even wore the Spectacles when he shot his T-shirt cannon into crowd at the Xcel Energy Center.