Southeast Asian esports organisation Mineski Global has teamed up with esports platform VPGAME to expand and improve grassroots esports offerings to consumers in the region.
Both organisations will be sharing resources and collaborating on a number of fan engagement initiatives.
The new working relationship will see VPGAME offer esports marketing data and a platform for Mineski Global to advertise its regional events via the VPGAME website, vpgame.com. The two parties will also collaborate on a series of joint tournaments and fan activations.
Mineski Global will lead the organisation and local marketing of upcoming events, while VPGAME will handle community activations and reward distribution.