As esports grows in terms of commercial opportunities, so does the amount of people who want a piece of the pie – or at least to work in an industry that’s in its formative years and provides a new challenge. One trend that’s emerging as part of that growth is one in which those from traditional sports are making the jump over to esports.
Milly Preston is a testament to that, having left her five-year tenure at conference and content platform Leaders in Sport to join British organisation Excel Esports. Transitioning from serving as a Head of Marketing at a sports company to the same role within an esports organisation, there’s some potential insight to be gained from finding out the reasoning for such a move.