Kansas-based esports holding company Midwest Esports has rebranded to Unified Esports Association (UEA) as a result of the company’s increasing number of acquisitions.
The company’s portfolio of products and services includes Upsurge Esports, Community Esports League, and the Midwest Esports Conference; all of which offer consumers the opportunity to “compete and find camaraderie” on a national level.
Ramsey Jamoul, CEO and Founder of the Unified Esports Association, commented on the rebrand in a release: “Midwest Esports has made tremendous business strides, especially with recent acquisitions and leadership, and needed to establish an overarching company that reflected our elevated services, competitive offerings and thought leadership under a unified strategic vision.