NEW YORK — Sebastián Lancestremère and his team at Microsoft are helping sports organizations, like Spain’s top football league La Liga, rethink how they connect with today’s fan in the modern digital age.
The General Manager of Sports Business at Microsoft recently spoke at Microsoft Digital Difference in Manhattan, highlighting and expanding upon the software and technology corporation’s new global relationship with La Liga. Lancestremère illustrated that through the partnership — where the football league will utilize Microsoft’s Azure cloud-based computing platform, its Cortana Intelligence Suite and additional software — he and his team will be focusing on two specific areas, among others.