Florida-based esports organisation Misfits Gaming Group (MGG) has expanded the current scope of its partnership with NBA franchise teams Miami Heat and Orlando Magic.
The union will fuse together all three Florida organisations to expand and “develop further opportunities in the endemic and non-endemic space” through a strategic partnership rights deal. Benefits of this accord include heightened accessibility and deeper sponsorship options across a variety of teams and markets.
Lagen Nash, SVP of Partnerships for Misfits Gaming Group, commented on the partnership in a release: “The Miami HEAT and the Orlando Magic are innovators in sports, and we’re incredibly proud to expand our relationship and kick off the first year of a strategic partnership together,” said Nash.