Independent media consultancy Unpause Media, previously known as The Misfits Agency, has announced a partnership with soda brand Olipop.
As part of the deal, Unpause will become Olipop’s lead esports agency and guide its various advertising and branding investments in the gaming market.
Unpause’s key services include developing a wide-reaching strategy and identifying key investments. Moreover, the media company focuses on organising campaigns with gaming brands, influencers, and communities.
Vas Roberts, Senior Vice President of Unpause Media, said: “Gaming is a huge market that demands intimate familiarity with the endless cultures, communities, and characters within each title.