Spanish multimedia communications group MEDIAPRO has announced several new hires to LVP’s and UBEAT’s LATAM divisions.
This includes the appointment of former VICE Media LATAM Commercial Director Jezer Alarcón, and Andrés Varela, who was previously Riot Games’ Esports Manager in Latin America.
Alarcón has been named as the Director of Business Development for tournament organiser LVP and esports multiplatform UBEAT in Latin America. Moreover, Varela joins as LVP’s new Head of Publishers for the continent.
According to the release, the appointments are seen as ‘a fresh move to redouble investment in Latin America’, with the company first investing in the continent three years ago by opening offices in Mexico, Colombia and Argentina.