The final installment of this three-part series discusses the business implications of OTT sports betting for leagues and media networks. Part one analyzed the user experience, and part two examined the streaming technology and data rights that will power the experience.
Soon after the Supreme Court opened the door for legalized sports betting in the U.S., billionaire Dallas Mavericks owner Mark Cuban told multiple media outlets that he believed that the ruling doubled the value of professional sports franchises.
His bold proclamation drew plenty of naysaying from many who think such a rosy estimation was outlandishly high.