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MDR Brand Management launches NIVO to represent pro gamers

Related Topics: Daniel Avener, Valorant, France, Cloud9

London-based firm MDR Brand Management has launched a global esports and interactive entertainment division called NIVO Management.

NIVO Management will operate as a standalone business and focus on player representation while offering consultation to brands looking to enter the space.

Image credit: MDR Brand Management

NIVO has already signed a number of esports personalities, including Alex ‘ALEX’ McMeekin, a CS:GO and VALORANT player who most recently played for Cloud9, and Alexandre ‘xms’ Forte, a French VALORANT player who recently signed with Alliance.

Per a release, NIVO was launched in response to the ‘growing demand for player-centric management that is transparent and free from conflicts of interest’.