UK-based motorsport team McLaren Racing has announced an expansion of its partnership with data provider Splunk.
As a result, Splunk will now become an official global partner of the McLaren Shadow esports team and the Logitech McLaren G Challenge. The brand logo will also appear on the kits, car liveries and racing streams of the team and eracing series.
Moreover, Splunk will also provide data analysis and live dashboards for the McLaren Shadow esports team and Logitech McLaren G Challenge.
The data firm will study factors such as timing data, tyre temperatures and wear, optimal throttle and brake application.