McDonald’s Malaysia has announced a partnership with Mobile Legends: Bang Bang, a mobile game developed by Chinese video game developer Moonton.
The deal will see the fast-food giant create a range of promotions involving its food, as well as providing exclusive in-game skins and currency throughout the month of May.
The partnership coincides with the seventh season of the Malaysian Mobile Legends Pro League (MPL) entering its Playoff phase. The competition sees the top ten teams in the region compete for $100,000 (∼£72,004) in prize money.
Taking place from May 28th-30th, the season seven playoffs for the MPL will be the first playoffs where Malaysia has been treated as an individual region.