Mastercard has announced a “Thank the Fans” campaign to celebrate the 10th anniversary of League of Legends’ World Championships.
As part of the campaign, a special capsule collection has been created in partnership with Riot Games and CLOAK, along with a limited release of in-game Riot Points.
Coinciding with the World Championship in Shanghai, where the Opening Ceremony presented by Mastercard will precede the competition, the brand will debut a series of ‘Digital Priceless Experiences’ featuring pro players, streamers and on-air talent.
Raja Rajamannar, Chief Marketing and Communications Officer for Mastercard commented: “When Mastercard delivers experiences that people are passionate about, we see unequivocal joy and excitement among our consumers, and the passion League of Legends esports fans have for the game is undeniable.