Toronto Maple Leafs forward Zach Hyman is launching his own esports company called Eleven Gaming. He is currently assembling a team of nine professional Fortnite players to compete in TwitchCon, a tournament offering $1.8 million in prize money that takes place Oct. 26-28 in San Jose, Calif.
Hyman, 26, told NHL.com that his company’s goal is to invest in gamers who are likely to win prize money at tournaments and also earn sponsorship money. Eleven Gaming, also called E11, anticipates to grow through its players’ followings on social media, and through live streaming team events on Twitch. E11’s Twitter account unveiled the team’s official gaming jerseys in a video promo on Monday.