Appnori Inc., a sports-focused VR game development company, has signed a character use agreement with Manny Pacquiao that enables the company to have the professional boxer headline its latest title.
The deal even calls for Pacquiao, who was on the losing end of a controversial unanimous decision Sunday that went in favor of Jeff Horn, to serve as the referee in a tournament held for the top 10-20 players in a yet-to-be-released game called The Manny Pacquiao Boxing Kings VR.
“With this game, we are creating our own ecosystem,” Sean Kwon, Head of International Business Development at Appnori, said in a recent presentation.