Manchester United has announced they will be upgrading their digital offerings to their 659 million global followers (let that number sink in) via a historic partnership with HCL Technologies.
The partnership will have HCL Technologies become the “Official Digital Transformation Partner” of Manchester United. With this HCL and United will create a United Xperience Lab which will be held within the famous Old Trafford Stadium. It will be the seventh such lab that HCL has created and first for the sports world. Xperience Lab will explore new ways in which the club uses technology to create a unified fan experience across all digital platforms and at Old Trafford.