Paul Pogba and Marouane Fellaini of Manchester United speak following a Premier League against Brighton and Hove Albion at Old Trafford in Manchester, England. (Photo by Alex Livesey/Getty Images)
Manchester United is continuing to use its over-the-top channel, MUTV, to target younger and more geographically diverse fans.
The storied English Premier League club has expanded the reach of the OTT network to Amazon Fire, Roku, Apple TV, and Xbox, added some free digital content to entice new subscribers, changed the pricing structure, and built new broadcast studios at its home stadium, Old Trafford.
“Ultimately, the mandate for us is to just constantly grow our reach and engagement,” said Manchester United’s CEO of media, Phil Lynch.