English football club Manchester City has renewed its partnership with Nexen Tire for a third year, including its esports efforts.
The new multi-year deal is expected to boost co-branding opportunities and media and marketing partnerships, with Nexen Tire’s logo remaining on the kits of the club’s esports players.
Nexen Tire has been supporting Manchester City since 2015 and became the first official sleeve partner in 2017. The tire manufacturer most recently appeared on Manchester City Esports’ sleeves in FIFA 20’s latest global series.