Premier League clubs are actively pursuing new ways to engage with their supporters and to enhance the fan-experience both on and off the field. After FC Liverpool announced their partnership with Vixlet, City Football Group launched a new global partnership with web development platform Wix.com. The firm will collaborate with all three teams under the CFC umbrella to engage the clubs’ fans on their respective digital channels including websites and social media.
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Furthermore, the Wix brand will have access to the wider Premier League audience, as its name will appear on the pitch side LEDS of the Etihad stadium, home of Manchester City Football Club.