While some athletic organizations have been trying to keep up with the latest trends in social media and fan engagement, others have been leading the way. One of those teams is Manchester City FC, who has recently become the first club in the world to launch on Facebook Messenger.
That same app you use to talk with friends and family will now also keep you updated with the latest news from Manchester City through messenger bots. The messages will include things like breaking news, exclusive photos, behind-the-scenes videos, smartphone wallpapers, match highlights and more.
“Messaging apps are on the path to becoming one of the most important ways of delivering content directly into fans’ hands, as seen already in China with WeChat, and we wanted City fans to be the first to benefit from this experience on Facebook Messenger.