OverActive Media‘s Spanish esports brand MAD Lions has partnered with the Spanish automobile manufacturer SEAT for all of the organisation’s League of Legends teams.
According to the release, the partnership will include broad-range advertising, in-person and digital activations, and original content creation.
Jorge Schnura, Co-founder and President of MAD Lions, spoke on the partnership in a release: “Partnering with a brand like SEAT is an incredibly important milestone for our brand and for our business as a whole. SEAT understands young audiences, and we are delighted to come together to create authentic collaborations for our fans in Spain and around the world.