OverActive Media-owned Spanish esports brand MAD Lions has signed Crown Esports Nutrition as its latest partner.
Crown Esports Nutrition is a division of Crown Sport Nutrition, an already-established brand in traditional sports.
According to a release detailing the agreement, MAD Lions and Crown Esports Nutrition “will work on developing products, habits and ways of working to increase player performance.”
Samuel de Luque, Co-owner of MAD Lions, spoke on the partnership in a release: “We are excited to be working with Crown Esports Nutrition, a brand that prioritizes scientific research and evidence in its products.