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MAD Lions inks partnership with Warner Music Spain

OverActive Media‘s Spanish esports brand MAD Lions has announced a partnership with record label Warner Music Spain.

According to the release, the two parties will collaborate ‘to enhance the fan experience across music, esports, and video games’.

Photo credit: MAD Lions

This partnership marks the second record label OverActive Media has joined forces with in the past two years. In January 2020, the company secured a deal with Universal Music Canada which saw the label’s music feature on a number of original content pieces.

Sergio Méndez, Head of Artist Services and Institutional Relations at Warner Music Spain, spoke on the deal in a release: “For Warner Music Spain, joining MAD Lions means our entry into the territory of esports and gaming, where music is a dynamic element and will be an added value for our artists, players, and fans of both worlds.