LVM Versicherung named LEC national partner

German insurance company LVM Versicherung has partnered with the League of Legends European Championship (LEC) to become a national partner of its regional broadcast.

As a result of the partnership, which was brokered by sport business agency SPORTFIVE, LVM will receive its own segment titled ‘LVM Matchweek Analysis’ within the competition’s German broadcast.

Photo credit: SPORTFIVEThe segment is expected to focus on the current LEC matchday weekend, whilst providing gameplay highlights. Within this format, an ‘LVM Carry Moment’ will be highlighted to showcase how a certain situation or play led to a victory.

This is not LVM’s first involvement in the esports sector, as the insurance company…